TTS (Truthful Text Summarization)
E-E-A-TTTS (Truthful Text Summarization) is a mechanism where Google checks entity information consistency across approximately 10 different web sources. When 10 domains say the same thing about a company or person, Google considers it 'truth' and builds a strong entity.
In practice, pralka.com.pl created a fictional expert—consistent profiles on LinkedIn, Facebook and sponsored articles protected the affiliate domain in YMYL. Strategy: build consistent cross-domain presence with identical facts on at least 10 platforms. TTS is the foundation of Trust in E-E-A-T—without consistent information across multiple sources, Google won't recognize your entity as credible.
In practice, create an 'entity card' with 10–15 key facts (name, specialization, experience, achievements) and publish them identically across LinkedIn, Google Business, company website, and industry media. The more sources that confirm the same facts, the stronger the entity becomes in the algorithm's eyes.