Retrieved (Being Retrieved from the Index)
AI SearchRetrieved is the first visibility level in the Retrieved-Cited-Trusted Framework — content gets pulled from search engine indexes into the AI's context window, but isn't necessarily cited in the final response. AI systems typically retrieve 50–100 pages during initial processing, though only a small portion makes it into actual citations.
To be retrieved, content must be present in Google and/or Bing indexes and meet basic technical requirements: crawlability, Server-Side Rendering, a fast TTFB under 200ms, and not blocking AI bots in robots.txt. Being retrieved is just the beginning — most retrieved pages don't make it into citations. Factors like BLUF structure, numerical facts, and low Cost of Retrieval influence whether retrieved content advances to the Cited phase.
For ChatGPT specifically, Bing indexing is critical since it relies on Bing's index for content retrieval. Without Bing indexing, content remains invisible in ChatGPT responses regardless of its presence in Google's index.