Query Paths (Search Sequences)

Query Paths are user search sequences showing typical query order — for example 'coffee beans' then 'arabica coffee beans' then 'arabica coffee 1kg price'. Google analyzes these sequences and uses them to build relationships between topics.

For SEO, this is a guide for internal linking: if users navigate from topic A to B, your site should link A to B to keep users on your site rather than returning to Google. Query Paths reveal user intent patterns invisible in individual keywords — a path like 'inheritance law' then 'forced heirship calculator' then 'inheritance lawyer Krakow' shows a journey from information to action. In the knowledge graph, Query Paths map to edges between entities.

In practice, analyze Google's Related Searches and People Also Ask sections as an approximation of Query Paths.