Content Brief

A Content Brief is a detailed article specification generated from semantic audit pipeline data, serving as a 'recipe' for creating a ranking article. The brief includes the article goal (what problem it solves), canonical query and supporting keywords, H2/H3 structure based on SEED-PAA and HOP-PAA analysis, required entities and attributes from the knowledge graph, suggested anchor texts for internal linking from SHARES_ATTRIBUTE relationships, target Information Density, and E-E-A-T guidelines.

The brief serves as a bridge between algorithmic data and writers — translating numbers into concrete instructions on 'what to write.' Unlike traditional SEO briefs (keywords + word count), semantic audit briefs focus on ENTITIES, ATTRIBUTES, and RELATIONSHIPS.

For example, a brief for 'Probate – kompletny przewodnik' (inheritance law guide) includes H2s from PAA data, 8 mandatory attributes, 5 SHARES_ATTRIBUTE links, and an Information Density target of 0.7.

In practice, validate the brief before writing — check that it covers all attributes from the Strong Direct layer of the knowledge graph.