Central Search Intent (CSI)

Central Search Intent (CSI) is the unified combination of Central Entity and Source Context that defines the fundamental purpose and goal of content from a specific brand's perspective.

For example, the CSI of Intex.pl is 'buying original Intex products from official distributor', while the CSI of parkwodny.pl is 'visiting and touring the Water Park in Krakow'.

Every article should have exactly one CSI, which determines the content structure. In the CQS formula, CSI Alignment has the highest weight (0.25), making it the most important content quality factor. It must be defined BEFORE writing the first letter of content—without this you're building a house without foundations.