Authority (autorytet)

E-E-A-T component representing recognition of the author/website as an industry authority. Signals include: backlinks from credible sources, media mentions, author bio with qualifications, institutional affiliation. As a quick win, add bio 'Dr [name], [specialization], [institution]'. In AI Search, Authority is built through earned media — AI prefers it in 70-95% of cases.

Audit matrix compares signals with top 3 SERP. Authority connects to Topical Authority; topical authority of the site strengthens individual author authority and vice versa.

In practice, build Authority through cross-domain entity building: consistent profiles on LinkedIn, YouTube, industry media. For law firms: publish expert commentary in industry media (earned media), because AI Search gives them 70-95% more weight than owned media. E-E-A-T audit matrix compares your signals with top 3 SERP — missing signals become a concrete to-do list.