Comparative (X vs Y?)

Comparative is a semantic frame question type that answers 'X vs Y — which is better?' and requires comparison with specific criteria. The comparative format is the strongest optimization heuristic in AI Search: a study of 52,000 products showed a +1.61 weight for comparative content (Competitive heuristic), making comparisons the most effective citation strategy. Comparisons activate antonyms and provide AI with ready-to-cite fragments containing concrete differences. The optimal format is a criteria table or list with specific numbers.

For example: 'Operating lease vs loan: monthly payment (2,000 vs 2,800 PLN net), VAT deduction (100% vs 50%), vehicle ownership (none vs immediate), minimum period (24 vs 12 months).' In practice, for each Central Entity, identify 2—3 most common alternatives and create dedicated comparison sections with criteria tables — this gives the highest citation boost among all heuristics. The Comparative question directly implements the Competitive heuristic and connects to antonyms as a lexical relationship.