Plan-Audit-Improve Cycle

The Plan-Audit-Improve Cycle is an iterative model for semantic auditing where three phases repeat in a loop: PLAN (plan new content based on content gaps and knowledge graph), AUDIT (assess existing content for Information Density, duplicates, cannibalization, E-E-A-T), and IMPROVE (fill gaps, consolidate duplicates, improve content with low information density).

After the Improve phase, you return to Plan with an updated knowledge graph: new content changes content gaps, so the plan updates. The Plan-Audit-Improve Cycle is continuous, never-ending — just as Google continuously updates its index, so you continuously update the client's site. The cycle aligns with Topical Momentum; regular iterations build topical authority faster than one-off actions.

For example: Q1 Plan (20 articles) → Q2 Audit (duplicates, cannibalization) → Q3 Improve (consolidation + new content) → Q4 Plan (next 20).

In practice, establish a fixed cycle rhythm (e.g., quarterly) and stick to it. Irregular, ad hoc actions don't build Momentum.