Content Gaps (Graph vs Own Site)

Content Gaps (Graph vs Own Site) is a method for identifying missing content by comparing a topic's knowledge graph against your existing site structure. The knowledge graph defines ALL entities and attributes that should be covered, while your site covers only a portion of them—the difference represents your content gaps. Gap prioritization follows a P1-P4 system: P1 (critical, high-volume), P2 (important, medium volume), P3 (supporting), P4 (nice-to-have).

The Content Gaps method (comparing knowledge graph vs your own site) is significantly more precise than traditional keyword-based content gap analysis because it operates on semantic entities and their attributes rather than phrases.

For example, a knowledge graph for 'inheritance law' contains 50 entities with 200 attributes—your site covers 120 attributes, so 80 represent gaps to fill.

In practice, start with P1 and P2 gaps—covering these delivers maximum topical authority impact with minimal effort.