Source Context (SC)

Source Context (SC) is the perspective from which a website presents a topic — it answers the question 'who are you in the industry'. Two sites about 'pools' can have different SC: water park (visiting, exploring), manufacturer (buying, comparing), swimming school (learning). SC influences classification of attributes as Main, Derived or Minor and determines which topics go into CORE and which into OUTER. Without a defined SC, content is incoherent (like a business card saying 'We Do Everything Ltd.').

For example, parkwodny.pl (SC: entertainment venue) and Intex.pl (SC: official distributor) have the same Central Entity but completely different content strategies.

In practice, define your SC in one sentence and check if every page in your site supports it. If you have articles that fit a different SC, consider removing them (content pruning), as they lower your Site Focus Score.